American Tuna in Chula Vista's Bayfront district is a sustainable seafood company founded in 2004 by six San Diego pole-and-line fishing families on Bay Boulevard. The company produced the first Marine Stewardship Council (MSC) certified canned tuna sold in the United States, sourcing exclusively from one-by-one catch fisheries whose low-bycatch methods align with the conservation objectives of the adjacent San Diego Bay National Wildlife Refuge. All American Tuna and Pole & Line branded products are hand-packed at artisanal canneries in Oregon and Washington, maintaining full chain-of-custody traceability from individual fishing vessel to finished can. National distribution reaches Whole Foods, Erewhon, and Natural Grocers, anchoring the Chula Vista Bayfront's role as a seafood industry hub alongside the retail fish counters at Seafood City Supermarket in the broader market. The product line spans 5-oz consumer cans of MSC-certified albacore, skipjack packed in olive oil or water, wild-caught Pacific salmon, and food-service formats in 66.5-oz cans and 64-oz pouches for restaurant and institutional buyers.