Shiekh at Chula Vista Center Mall stocks Nike, Jordan, Adidas, Timberland, and Puma across a sneaker-and-streetwear floor plan inside the 860,000-square-foot Broadway shopping complex. Founded in 1991 as a California-based footwear chain, the brand now operates more than 120 locations in six states, positioning the Chula Vista outpost alongside athletic-gear destinations such as Road Runner Sports for South Bay sneaker shoppers. This veteran-owned franchise carries its own private-label women's footwear line plus fashion accessories, and the 2016 acquisition of streetwear e-tailer Karmaloop extended its reach into online urban-fashion retail. Apparel purchases that need hemming, tapering, or sleeve adjustments route through nearby Antonio's Tailor Shop for custom fit work on denim, joggers, and outerwear. The Chula Vista location specializes in limited-edition sneaker releases and extended sizing from women's 3.5 through 16 and men's 7 through 15.