G by GUESS in Chula Vista occupies Suite 1024 at Chula Vista Center Mall on Broadway, carrying the GUESS Factory denim, apparel, and accessories lines for men, women, and children. The Marciano-founded brand—launched in Los Angeles in 1981—anchors this location's inventory around signature skinny and high-waisted jeans, and the mall's entertainment-adjacent foot traffic connects shoppers heading to nearby attractions such as Lucky Strike Chula Vista for post-shopping bowling. Seasonal collections rotate bandage dresses, party dresses, and jumpsuits through the women's floor, while the men's section carries slim-fit chinos, logo tees, and outerwear. Buy-online-pick-up-in-store, Uber delivery, and Klarna installment payment integrate the Chula Vista Center storefront with GUESS Factory's digital commerce platform. Shoppers coordinating full event looks from the accessories wall—sunglasses, watches, handbags, and statement jewelry—complement their selections with updo and styling appointments at Gila Rut Aveda Salon. The in-store recycling program accepts worn denim and textiles for diversion from landfill, aligning with GUESS's corporate sustainability framework targeting reduced virgin-cotton consumption.