Rico's On 3rd in Chula Vista's Third Avenue Village has operated as a full-service hair salon at 268 Third Avenue since 2008, staffing nine stylists and colorists in the historic downtown commercial corridor between Davidson Street and F Street. The salon's editorial work has appeared in magazine covers and runway shows across San Diego, and its special-occasion glam packages pair precision color with the event-day makeup artistry at Jazmin Lei Skin & Makeup for bridal and quinceañera clients in the South Bay. California Senator Ben Hueso recognized the business in 2018 as one of the state's Top 100 Small Businesses, and the salon earned Top Salon in South County San Diego honors in the Star Newspaper Readers Poll in 2012, 2017, and 2018. Oncology beauty services expanded the clinic's scope after 2014, addressing hair-loss management and scalp care for chemotherapy patients—a clinical niche that aligns with the grooming-focused recovery work at Solaced Barber Shop in the broader Chula Vista personal-care network. Color services use ammonia-free and low-PPD formulations calibrated to individual porosity levels, with balayage and highlight placements mapped by sectioning ratios that adjust for fine, medium, and coarse hair densities.