Claire's at Chula Vista's Otay Ranch Town Center has offered ear-piercing services from its 2015 Birch Road storefront since the chain began piercing ears in 1978, a service line that has now exceeded 100 million piercings globally. The store stocks fashion jewelry, hair accessories, and cosmetics for teens and young adults, with piercing kits that include hypoallergenic studs and aftercare solution, an accessories-first approach that bridges into the event-day artistry and micropigmentation work at Jazmin Lei Skin & Makeup. Founded in 1961 and headquartered in Schaumburg, Illinois, Claire's operates this Chula Vista outpost as one of more than 2,750 locations across 17 countries. The store's piercing protocol uses sterile, single-use Studex System 75 cartridges with pre-loaded studs, a spring-release mechanism developed to reduce tissue trauma compared to older squeeze-gun models, and its youth-oriented clientele often pairs piercing visits with the gel manicure and nail-art services at Boudoir Nail Bar. Cartilage piercings utilize a 16-gauge Studex System 75 cartridge with a titanium-coated stud designed for the thicker auricular tissue above the antihelix, restricted to clients age 14 and older per the chain's clinical protocol.