Belleza Beauty Spa on Chula Vista's Third Avenue provides haircuts, color treatments, and skincare services from a storefront at 1120 3rd Ave in the walkable Third Avenue Village district. The salon's styling stations handle cut-and-color appointments alongside facial treatments, combining hair and skin services under one roof within the same downtown personal-care corridor as the aromatherapy bodywork at Holistic Spa Palace. Bilingual Spanish-English consultations accommodate the corridor's bicultural clientele for color-matching and skin-type analysis. Color formulations account for each client's underlying pigment level and desired maintenance interval before mixing demi-permanent or permanent solutions, a consultative process that extends to the salon's facial offerings and parallels the detail-driven grooming at Kutthroat Third Avenue one block north. Deep-conditioning keratin treatments apply a formaldehyde-free bonding agent sealed at 450°F flat-iron temperature to restructure damaged cuticle layers, producing smoothing results that hold for up to ten weeks between sessions.