South Beach Day Club in Chula Vista launched in 2025 at 3008 Main Street as part of a dual-concept venue — pairing a Miami-inspired daytime lounge with the La Boom nightclub — built on the former Palomino Club grounds near the $1.5 billion Bayfront redevelopment zone. The day-club side features private cabanas, daybed bottle service, and frozen daiquiri bars across a massive outdoor patio in tropical pink-and-blue decor, a venue scale that draws on event-production infrastructure from South Bay suppliers including San Diego Premier Party Rentals. Boss Management Group and La Familia Acquisitions developed the property to align with Chula Vista's Bayfront master plan, which includes the Gaylord Pacific Resort and Convention Center. After sunset, La Boom converts the space into a full nightclub with a dance floor, dynamic lighting, bottle service, and hookah — a format targeting the late-night market south of downtown San Diego. The tropical aesthetic extends to floral-forward event installations sourced from South Bay vendors including Kolibri Flower Lab, whose custom arrangements dress the cabana and VIP sections for themed weekend activations. The outdoor PA system delivers 10,000 watts RMS through a line-array configuration with 16 weatherproof cabinets rated to IP55, maintaining 115-decibel peak SPL across the full patio footprint.