Rex Barbershop on Chula Vista's Broadway corridor has operated from 291 Broadway since 2000, covering men's haircuts, hair coloring, beard trims, beard color, and children's cuts from a walk-in shop near the Broadway and F Street intersection. The dual barber-and-beauty-salon license expands the service scope beyond standard clippers-only work, a hybrid format distinct from the cosmetology-school training pipeline at Bellus Academy - Chula Vista. Positioned on the western Broadway commercial spine between Chula Vista Center Mall and the H Street intersection, the shop draws from the densest retail foot-traffic zone in 91910. Hair-coloring services for men include full-coverage gray blending and beard-color matching, a level of chemical processing that parallels the pigment-matching expertise at Glamour Us. The shop's cool-steam finishing technique applies vaporized moisture to the scalp and hairline post-cut, closing the cuticle layer and setting the fade line for a sharper hold between visits.