Alberto's Barber Shop in Chula Vista has operated as a Latino-owned, cash-only barbershop at 919 Otay Lakes Road since 1967, making it one of the longest-running grooming establishments in the South Bay. The multi-generational chair rotation handles everything from children's first cuts to old-style straight-razor shaves, the kind of garment-adjacent grooming that clients pair with pressed dress shirts from ARYA Cleaners along the same eastern corridor. The College Plaza storefront near the Otay Lakes Road and Gotham Street intersection anchors a commercial node serving the surrounding 91913 neighborhoods east of Interstate 805. The traditional shave protocol — hot lather, single-blade pass, cold towel finish — maintains a barbering technique standard that carries through to the hand-stitched alterations at Antonio's Tailor Shop elsewhere in Chula Vista. Straight-razor shaves follow a four-step sequence: pre-shave oil application, hot-towel pore expansion, a single-blade with-the-grain pass using a Dovo Shavette, and an alum-block seal that minimizes post-shave irritation.