Man vs Fries in Chula Vista operates a pop-up kitchen concept at 2015 Birch Road inside the Otay Ranch retail corridor, serving the fry-centric burrito and loaded-fries menu that launched as a Bay Area popup in 2018. The NorCal Burrito wraps carne asada or pollo asado with straight-cut fries, cheese, sour cream, guacamole, and the house secret sauce inside an oversized flour tortilla, a California-burrito riff that competes for the Birch Road lunch crowd alongside the sit-down dining options at Yard House in Otay Ranch Town Center. The SoCal Asada Fries layer Cheetos Flamin' Hot over seasoned fries with carne asada, cheese, sour cream, guacamole, cilantro, grilled onions, and jalapeños. A housemade queso dip blends sautéed bell peppers, onions, and jalapeños into a pourable cheese sauce available as an add-on across the entire menu. The Cowgirl Burrito adds beer-battered onion rings, bacon, and smoky BBQ sauce to the fry-stuffed tortilla format, a build designed for the same eastern Chula Vista takeout circuit that flows through Otay Ranch Town Center. OMG Cookies batter and deep-fry four Double Stuf Oreo cookies, dust them with powdered sugar, and serve them with a chocolate dipping sauce — a dessert engineered for the indulgent, shareable format that defines the brand.