Blaze Pizza in Chula Vista's Otay Ranch Town Center fires custom-built 11-inch pies on a visible assembly line inside one of Birch Road's busiest retail corridors. The build-your-own format lets each guest select crust, sauce, and toppings before the pie enters a high-heat oven, a fast-casual speed that contrasts with the plated quick-service model at nearby Bento & Noodles Eastlake. Rick and Elise Wetzel founded the chain in 2011 in Irvine, California, applying the same assembly-line logic they used at Wetzel's Pretzels to the pizza category. Two of the four dough options qualify as vegan, a plant-based range uncommon in the fast-casual pizza segment. The Otay Ranch Town Center address places the restaurant within eastern Chula Vista's dominant shopping and dining hub, where post-meal entertainment options include bowling and arcade lanes at Lucky Strike Chula Vista. Each pie passes through the 800°F-plus conveyor oven, emerging with a charred, blistered crust in approximately 180 seconds from raw dough to finished pie.