Geppetto's at The Forum in Carlsbad is a San Diego-based independent toy retailer founded in 1976, now operating nine locations countywide from its original Old Town roots. The curated inventory spans STEM kits, Folkmanis puppets, Green Toys recycled-plastic vehicles, and Jellycat plush — developmental categories that complement the infant gear at Babies in Bloom on the same La Costa retail corridor. A house-wide no-violence merchandise policy excludes toy firearms and combat-themed video games, filtering the product mix toward construction sets, brain teasers, and art supplies. Phone-order curbside pickup and complimentary gift wrapping on every purchase add convenience layers that have been part of the operation since the original Old Town storefront. The Calle Barcelona storefront anchors the children's retail wing of The Forum Carlsbad, the outdoor lifestyle center off El Camino Real in the 92009 ZIP. In-store stock covers more than 40 manufacturer lines — including Fat Brain Toys, Educational Insights, and Hape — spanning infant sensory boards through 1,000-piece adult jigsaw puzzles.