The Carlsbad Sign in Carlsbad Village marks the intersection of Carlsbad Boulevard and Carlsbad Village Drive with an 82-foot illuminated archway modeled after the city's original 1930s gateway marker. The neon-and-LED structure spans the historic U.S. Route 101 corridor, placing it along the same walking route featured by Carlsbad Food Tours during Village dining and landmark excursions. Dedicated in January 2015 by the Carlsbad Chamber of Commerce and the City of Carlsbad, the archway displays bold white letters on a blue background supported by steel beams raising the sign more than 29 feet above the roadway. Bronze plaques mounted on each support post document the sign's connection to the original archway, which stood at roughly the same site until it was removed sometime after 1939 for reasons no city records explain. The sign doubles as Carlsbad Village's most photographed landmark near Tamarack Beach, particularly during golden-hour sessions when the coastal backlight frames the archway along the same Carlsbad Boulevard sightline visible from the patio at Hennessey's Tavern one block south. The nearly 31-foot-long sign panel rides atop a steel truss system engineered for coastal salt-air exposure, with neon border tubes and LED letter illumination visible from both northbound and southbound lanes of Carlsbad Boulevard.