Under Armour at the Carlsbad Premium Outlets on Paseo Del Norte carries the 1996-founded performance brand's HeatGear, ColdGear, and AllSeasonGear compression lines at outlet pricing near the Carlsbad Flower Fields. The moisture-wicking HeatGear base layers and Curry Brand basketball footwear serve a contact-sport and training clientele that includes grapplers at Alliance Jiu-Jitsu Carlsbad. Founded by University of Maryland football captain Kevin Plank, who prototyped the first synthetic moisture-wicking T-shirt from his grandmother's Georgetown basement, Under Armour introduced the compression category that now defines performance base-layer apparel industry-wide. The Carlsbad outlet stocks the UA HOVR and Charged footwear platforms with embedded sensor-ready midsoles, alongside the Shadow Elite cleat line. High-intensity interval and circuit trainers shopping the outlet's performance tights and fleece pullovers overlap with the membership base at F45 Training Carlsbad Poinsettia in the Poinsettia Park corridor. The Shadow Elite 4 football cleat uses a carbon-fiber SpeedPlate sole rated for sub-4.4-second 40-yard-dash acceleration profiles, paired with a Micro G foam midsole for impact absorption.