Firewire Surfboards, headquartered in Carlsbad on Faraday Avenue since 2006, is the only global surfboard manufacturer building 100% of its retail boards within Sustainable Surf's ECOBOARD Standard. The company's proprietary Helium, I-Bolic 2.0, Volcanic, and TimberTek construction technologies use EPS foam and epoxy bio resin to achieve an approximate 30% carbon footprint reduction per board, a materials approach shared with fellow Carlsbad shaper Degree 33 Surfboards in the city's surf manufacturing corridor. Firewire's design team includes Kelly Slater, Rob Machado, Dan Mann, and Daniel "Tomo" Thompson, with the Slater Designs sub-brand producing high-performance shortboards and the Endorfins fin system from the same Faraday Avenue facility. The Carlsbad showroom offers demo boards and local pickup, connecting board selection to the coastal breaks tested by surf schools including Enjoy The Ride Surf School along Carlsbad State Beach. The Helium construction layers aerospace-grade parabolic carbon fiber rails around an EPS core vacuum-sealed in bio resin at 14 PSI, producing a board weight 15% to 20% below conventional polyester-and-polyurethane equivalents.