SoSo Charms is a Carlsbad jewelry designer working from Shasta Place in the Poinsettia corridor near Avenida Encinas. The studio's charm-focused format sits within a broader custom jewelry scene that includes engagement ring artisans at Taylor Custom Rings on the bridal end of Carlsbad's maker community. Positioned in the 92010 zip code, SoSo operates between Carlsbad State Beach to the west and the Carlsbad Premium Outlets district along Paseo del Norte to the east. Charm-format components — clasps, bezels, and individual pendants — require the same semi-precious stone sourcing that supplies crystal and mineral retailers, a supply chain SoSo shares with Earths Elements in the Carlsbad giftware market. Standard charm assemblages involve jump-ring linkage, lobster-clasp termination, and individual pendant fabrication across sterling silver or gold-filled chain bases.