Primo Pizza & Pasta, a women-owned Carlsbad Italian restaurant since 1993, serves New York-inspired pies, calzones, and pasta dishes from Suite 103 at 7110 Avenida Encinas near Poinsettia Park. The kitchen makes its dough and red sauce from scratch daily using natural ingredients, producing a hand-tossed crust across four size options from personal to extra-large—a commitment to in-house preparation that shares DNA with the from-scratch sushi rice program at Hooked on Sushi - Carlsbad in the Village. The menu spans classic Italian-American territory: eggplant and chicken parmigiana, Fra Diavolo with shrimp, clams, and scallops, and a Primavera pizza loaded with fresh eggplant, zucchini, mushrooms, and bell peppers over olive oil sauce. Gluten-free pizza crust is available in all sizes, and the courtyard patio provides an outdoor dining alternative to the compact interior. That inviting courtyard setting and catering menu position Primo as a go-to for group orders and event dining in the Poinsettia corridor, with coastal lodging guests at Cape Rey Carlsbad Beach, a Hilton Resort and Spa placing regular delivery orders. The San Diego County Environmental Health Department rates the facility at 94 out of 100, and the Family Feast package bundles a large specialty pie with salad and garlic bread for group service.