Hemlock Hat Co. in Carlsbad designs and distributes UPF 50+ straw hats from its headquarters at 2793 Loker Avenue West in the Poinsettia corridor, serving wholesale and direct-to-consumer channels nationwide. Founded in 2016 in La Jolla by Anthony Lora, the brand launched with a reimagined lifeguard hat featuring an oversized brim for maximum sun coverage and bold printed linings—an outdoor-lifestyle aesthetic shared by the surf hardware curated at Witt's Carlsbad Pipelines. The product line has since expanded to include fedoras, boaters, bucket hats, ball caps, and children's styles, all constructed from premium natural straw or packable synthetic materials. Incorporated in March 2017, the company holds a BBB A+ rating and has collaborated with brands including Ballast Point Brewing on co-branded capsule releases. Each hat's print design is developed in-house at the Carlsbad studio, a hands-on creative process rooted in the same artisan-production ethos practiced at Barrio Glassworks. The signature lifeguard silhouette uses a wide-weave palm straw rated at UPF 50+, blocking over 97 percent of UVA and UVB radiation across a 5-inch brim circumference.