Village Rock Shop, a women-owned crystal and gemstone retailer in Carlsbad Village, stocks raw, tumbled, faceted, and polished specimens from mines in Brazil, Madagascar, and the Himalayan region at 2815 Roosevelt Street. The product mix includes geodes, selenite, shungite, meteorites, fossils, dreamcatchers, sage, palo santo, and handmade jewelry — stone-adjacent inventory that pairs with the faceted gemstone and custom setting work at Gems of La Costa on El Camino Real. Break Your Own Geode kits rank among the top-selling gift items, letting buyers crack open specimens that have been crystallizing for hundreds of years to reveal the mineral formation inside. Monthly Reiki healing sessions and rotating classes in crystal identification and energy work extend the shop into the holistic-wellness space anchored by practitioners at Aviara Acupuncture & Integrative Health in the 92011 corridor. The Roosevelt Street storefront in the Arcade center — relocated from State Street in 2025 — carries a butterfly-inspired jewelry line produced from butterflies raised on-site in the shop.