Kendal Floral Supply in Carlsbad distributes fresh-cut flowers from its warehouse on Kellogg Avenue, near the Carlsbad Lagoon, sourcing stems from more than 40 company-affiliated farms across the United States and South America. Bulk rose, bouquet, and mixed-stem shipments supply hospitality accounts throughout Southern California, including resort properties such as MarBrisa Carlsbad Resort on the coast. Founded in 1981, the company launched Kendal Merchandising Services in 2012 to manage Costco floral accounts across California, Idaho, Montana, Nevada, Oregon, Washington, and Utah. That mass-market merchandising arm sources from the same Kellogg Avenue facility that serves the wholesale trade alongside nearby horticultural suppliers such as Heritage Landscape Supply. Bouquet designers rotate weekly color palettes and variety blends, with stems graded by head size and stem caliper before packing into retail-ready sleeves for same-day West Coast distribution.