Wave Beachwear in Carlsbad Village carries Southern California-branded apparel, souvenirs, and beach gear from a storefront at the Lincoln Street and Oak Avenue intersection near Carlsbad Boulevard. The merchandise mix spans screen-printed Carlsbad T-shirts, hoodies, and hats alongside skim boards, boogie boards, sand toys, and Mexican-woven beach blankets, a surf-adjacent inventory that complements the custom board selection at Degree 33 Surfboards in the same coastal corridor. Five Wave Original Beachwear locations operate across San Diego County—including Carlsbad, Pacific Beach, and a San Diego flagship—giving the chain regional souvenir-sourcing scale. Gift items include ceramic mugs, magnets, ornaments, and locale-specific collectibles, broadening the Village's souvenir selection alongside the crystal-and-gift inventory at Earths Elements on State Street. Sunscreen, aloe, and beach-day essentials fill the rear section, consolidating trip-prep purchasing into a single stop for visitors walking from the Carlsbad State Beach boardwalk.