San Diego County Flower and Plant Association in Carlsbad is a 501(c) trade organization representing over 200 commercial cut flower and potted plant growers across San Diego County, headquartered on Kellogg Avenue since its founding in 1947. The association's membership includes grower, shipper, and wholesaler operations alongside allied trade companies that supply the horticultural supply chain, a network that extends to the landscape contractors and nursery suppliers like Ergon Landscape and Lawn who source from member growers. With over 75 years of continuous operation, the organization advocates for Southern California's floriculture industry through regulatory representation, market development, and member education programming. A scholarship program supports students pursuing degrees in horticulture, agriculture, and related plant sciences at California universities, reinvesting in the workforce pipeline that sustains the region's greenhouse and field-crop operations. Carlsbad's identity as a floriculture center is inseparable from the association's membership base, which includes growers supplying the seasonal display at the Carlsbad Flower Fields and producers shipping to wholesale markets and developers like Prescott Companies for commercial landscaping installations. The association's highest-profile member events include an annual awards dinner recognizing industry achievement and a golf tournament that brings together grower, shipper, and allied trade members from across the county.