EXRAY on Palomar Airport Road in Carlsbad is a Marine-veteran-founded activewear brand producing American-made performance apparel for military units, first responder agencies, and affiliated charities. The company's custom unit program pairs free graphic design services with dedicated e-commerce storefronts for each organization, a direct-to-unit fulfillment model distinct from the curated retail inventory at menswear destinations such as Men's District. All EXRAY-branded performance pieces are cut, sewn, and sublimation-printed at a single-piece-flow manufacturing facility in LA County, with no minimum order requirements and unlimited design revisions per unit store. Product liability and fulfillment coverage for custom-manufactured goods across hundreds of active unit storefronts requires the same layered commercial-policy structuring coordinated by agencies such as The Insurance Place. The most complex programs involve simultaneous custom-design catalogs spanning performance shirts, shorts, hoodies, and accessories across 20-plus active unit webstores with on-demand individual fulfillment.