Cart.com

ConsultingVerified

About

Cart maintains a Carlsbad marketplace services office on Avenida Encinas, the West Coast operations hub for a unified commerce and logistics platform founded in 2020 and headquartered in Houston, Texas. The Carlsbad team traces to Cart's 2021 acquisition of 180Commerce, a Carlsbad-based Amazon and Walmart marketplace agency that brought advertising strategy, content optimization, and seller-account management into the parent company's end-to-end e-commerce stack — marketplace expertise now available to Carlsbad product brands from Degree 33 Surfboards to DTC lifestyle companies scaling beyond their own websites. The parent platform serves over 6,000 customers through 18 fulfillment centers spanning more than 10 million square feet, with 1,600 employees operating order management, warehouse management, and transportation management software nationwide. A $180 million strategic investment from Springcoast Capital Partners in March 2026 funds continued expansion of the fulfillment network and AI-powered inventory optimization capabilities. Marketplace management services on the Carlsbad side handle Amazon Seller Central and Walmart Marketplace listing optimization, advertising campaign management, and product-feed distribution to Google Shopping and social commerce channels — omnichannel retail infrastructure that serves the same apparel and accessories vertical anchored by the Men's District at the Carlsbad Premium Outlets. The proprietary Order Management System synchronizes inventory across DTC Shopify stores, Amazon FBA, Walmart WFS, and wholesale EDI channels in a single dashboard, eliminating oversell risk through real-time stock-level reconciliation at the SKU level.