Brandlytics LLC

ConsultingVerified

About

Brandlytics LLC in Carlsbad deploys artificial intelligence and neural-network attribution to quantify customer acquisition costs for advertisers in legal, healthcare, and financial verticals. The firm's data-science pipeline covers media mix modeling, lead-gen forecasting, and brand-lift measurement, extending the reputation-analytics discipline practiced by Consumer Fusion into full-funnel conversion tracking. Founded in 2020 on Faraday Avenue, Brandlytics builds each campaign around outcome-based media buying that maps every dollar from impression through close using proprietary machine-learning scoring. Revenue attribution models integrate with client-side financial systems to surface true return on ad spend, a marketing-to-ledger transparency layer that dovetails with the fractional bookkeeping work at CapForge Bookkeeping, Tax & More. The platform ingests multi-touch data across linear TV, connected TV, paid search, social, and programmatic display channels concurrently, weighting each touchpoint through a neural-network conversion model.