Vuori Clothing in Carlsbad headquartered its global operations at 5600 Avenida Encinas near Poinsettia Park since the athleisure brand's founding in 2015 by Joe Kudla, a former Ernst & Young CPA turned surf-and-yoga entrepreneur. The Avenida Encinas facility houses design, sourcing, and corporate functions for a brand now valued at $5.5 billion following an $825 million secondary tender led by General Atlantic and Stripes in late 2024 — a growth trajectory built on the same active-lifestyle market served by lululemon at The Forum down the road. Vuori achieved profitability by 2017, just two years after launch, and has expanded to over 40 retail locations in major U.S. markets plus international stores in London's Covent Garden and Regent Street. The brand holds Climate Neutral certification, meaning it measures and offsets all carbon emissions from product creation through delivery, an environmental commitment that aligns with the wellness-focused programming at YogaSix Bressi Ranch, one of three YogaSix studios in Carlsbad serving the same fitness-to-streetwear crossover audience. Core fabrics include a proprietary four-way-stretch DreamKnit blend constructed with a brushed-jersey interior and moisture-wicking exterior rated for both 90-minute hot-yoga sessions and post-surf layering in coastal humidity.