Vuori's Carlsbad retail location at The Forum on Calle Barcelona sits minutes from the brand's global headquarters, where the activewear company has operated since its 2015 founding in a Carlsbad garage. The store carries the full men's and women's line including the signature Kore Short, Meta Pant, and DreamKnit joggers in proprietary fabrics developed at the Carlsbad design studio, a performance-fabric program paralleled by the running-specific textiles at Road Runner Sports on Palomar Airport Road. An $825 million investment round in 2024 from General Atlantic and Stripes valued Vuori at $5.5 billion, funding expansion past 100 retail locations worldwide while maintaining Climate Neutral certification. The brand name derives from the Finnish word for mountain, and Vuori's VCycled fabric line converts post-consumer plastic bottles into performance polyester, the same sustainability-meets-athletics ethos that connects the La Costa retail corridor to Vuori's wholesale partner Equinox La Costa. DreamKnit fabric achieves its signature hand-feel through a brushed-back 87% recycled polyester / 13% elastane jersey construction engineered for four-way stretch recovery at 180 GSM weight.