Ulta Beauty in Carlsbad's Forum shopping center at 1905 Calle Barcelona is the largest beauty retailer in the United States, carrying over 25,000 products from approximately 500 brands alongside an in-store salon. The Salon at Ulta Beauty books haircuts, balayage color, brow waxing, lash extensions, lash lifts, makeup application, and ear piercing — a full-service scope that sends post-treatment clients to day spas including Karma Spa for deeper recovery bodywork. The Conscious Beauty program curates vegan, clean-ingredient, cruelty-free, and sustainably packaged products under a unified shelf label, consolidating the ethical-beauty search that Carlsbad shoppers otherwise conduct across multiple specialty retailers. Brand exclusives at this location include Kylie Cosmetics, Olaplex, Colourpop, PATTERN by Tracee Ellis Ross, florence by mills, and Juvia's Place — none of which are stocked at competing beauty counters along the El Camino Real corridor. The men's grooming aisle carries beard oils, styling balms, and precision trimmers from brands including Cremo and Duke Cannon, a product category that overlaps with the styling toolkit maintained by barbers at Golden Boy Barber Shop in Carlsbad Village. The salon's Redken-certified colorists formulate custom toners using Shades EQ demi-permanent gloss in over 100 intermixable shades, calibrated by level and underlying pigment to neutralize brassiness or deposit fashion tones in a single processing session.